Dugga Elo Ghawrey

For 40 years, Asian Paints Sharad Shamman has celebrated the soul of Kolkata’s Durga Pujo—the artistry, the colour, the joy that lights up the city.

This year, the celebration takes to the streets in a way Kolkata has never seen before. Forty iconic yellow taxis have been turned into travelling tributes—each one transformed to reflect memories of Sharad Shamman through time.

From pandal-hopping families to the bustling energy of city, from the glow of the streets to the beat of dhak, every element on these taxis tells a story of the city’s most cherished festival.

Together, they form a moving gallery where Kolkata itself becomes the canvas.

Keep an eye out for these taxis and if you spot one, hop in and ride through 40 years of Sharad Shamman with the joy of Pujo!

An initiative in collaboration with @xxl.collective
Artists - @sayanart @srillustrator @bikramjit.pal @safory26