Dugga Elo Ghawrey

This is an ode to the makers of Pujo, a musical tribute to the invisible army that breathes life into the spirit of 'sharodiya' decade after decade. Every year, Pujo awakens great enthusiasm and the best of creativity amongst the people of West Bengal. Through this film, Asian Paints Sharad Shamman celebrates the coming together of diverse creative forces that make Pujo a monumental experience for anyone who witnesses it.

Kolkata's iconic tram, dating back to 1873, is a symbol of the city's history and charm. To celebrate this milestone, Asian Paints has given the tram from Tollygunge to Ballygunge a remarkable makeover coinciding with Kolkata's most important month of celebration to celebrate its 150 years. The tram on the Tollygunge route covers all the famous areas known to have historic and significant Pujo pandals, making it the ideal choice for this transformation.

Two bogies of the tram have been beautified by Asian Paints. The exteriors of the first bogie capture the extraordinary 38-year journey of Asian Paints Sharad Shamman (APSS) in Kolkata starting with the first print ad featuring Gattu . It features hand-painted artworks honouring Kumartuli – the traditional potters' quarter in North Kolkata where Durga idols are sculpted. It also encapsulates Sindoor khela and Dhunuchi dance. The exterior artwork showcases the first print advertisement and the first winning pandal. The bogie also highlights the unique stories featured in 'People of Pujo' – a documentary series capturing the lives and passions of those who make Pujo the celebration what it is! On the tram we see a visually impaired artist who has commendable skills and women dhakis who challenge the masculine stronghold of the performing arts.

Inside the bogie, the makeover includes Pujo decor with cane installations, Alpona art, and a museum-style visual narrative of APSS’ transformative journey. Interactive elements and QR codes engage visitors with "People of Pujo" stories, allowing consumers to explore the stories of the people behind Durga Pujo festivities as they enjoy the tram ride.

Stepping into the second bogie which is the Royale Glitz bogie transports passengers to a heritage Kolkata location, mirroring the luxurious appeal of the paint. The interiors boast the ultra-sheen finish of Royale Glitz and offers a Glitz photo booth for an immersive experience. The exteriors are inspired by West Bengal's culture and landmarks, featuring augmented reality elements. The artwork on this bogie reflects the dramatic elements of the packaging.